Mighty Lube: Product Catalog Re-Design

SCOPE:

Re-design product catalog with new branding guidelines. Catalog is to be printed on site as needed due to frequent changes in products.

SPECS:

Printed on 11″ x 17″ flat, Folded to 8.5 x 11, Saddle stitched and trimmed to 8.25″ x 11″

Cover: No Bleed on Top and bottom,

Inside pages: No bleed all sides

PROCESS:

I reviewed the old catalog with the owner and executive assistant. Questions I had for them were: What is the goal for this piece? Who will it be distributed to? How would you like it to be produced (quantity printed at a time)? How often do you anticipate updates to the content? What do you like about the current catalog? What don’t you like about it? Where will the catalog be displayed? Do you want a digital version to be created? 

This was the first piece that I created for Mighty Lube after reviewing and updating their branding guidelines. The vertical logo had just been finalized previous to starting the catalog re-design.